It offers simple instructions on how to write various types of publicity releases, including a full press kit, using the Gompertz Instant 3-STep Copy-Test System. Click here for an excerpt, or click here to see what people are saying about Publicity Advice & How-To Handbook or click here for ordering information.
This book provides do-it-yourself advice for getting publicity and dealing with the media.
It offers simple instructions on how to write various types of publicity releases, including a full press kit, using the Gompertz Instant 3-STep Copy-Test System.
The "Publicity Advice & How-To Handbook" offers nuts-and-bolts information for entrepreneurs wanting to do their own publicity, individuals starting in PR and PR practioners who wish to fine-tune their skills.
It is an aid for PR executives who do not have enough time or manpower to train staffers.
The book deals with such matters as structuring and writing the pitch letter, news release, fact sheet, biography, feature story, items, captions, and the preparation of a press kit.
It explains how to deal with print and broadcast media, how to handle events, press events and press conferences. There is a useful chapter on photos, captions, and photo coverage. The book provides information about clipping and monitoring services and various distribution methods.
The book contains practical information on video news releases (VNRs), electronic press kits (EPKs), satellite media tours, and satellite distribution.
A final chapter deals with jobs, salaries and job hunting.
This book features The Gompertz Instant 3-STep Copy-Test System. It is as simple as the traditional 5Ws/inverted pyramid formula, but it goes beyond that, solving problems not covered by this classic journalistic device.
The writing literally improves before your eyes. Best of all, the 3-Step Copy-Test System is virtually self-contained. It allows for easy self-testing, so that writers can fine-tune their copy and have the confidence that it is right.
Management, too, saves time, because editing or reworking of copy is cut down considerably, if not eliminated altogether. In short, the whole writing/editing process is made much more effective and efficient.
The handbook is 8 1/2 x 11, with sample press releases appearing actual size.