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SETTING UP WEBSITE ANALYTICS

Video Length - 4:03
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This video class comes with a PDF checklist that covers the resources that you
will need and a checklist of steps you can refer to while watching the video class.

PDF Checklist

Setting Up Website Analytics

To succeed in your website, social media and online marketing, it is critical that you can see and measure what actions are working and which are not. To do this you will need to install analytics tracking on your website. We will walk you through the basic steps of how to do this using Google Analytics, a free service from Google, for your website.

This class includes a checklist that should take approximately 1 hour to complete.

Skill Level: Beginner

This video lesson shows you:

•The basic information that you will want to collect inside of your analytic software.
•How to set up a Google Analytics account that is tied to your main Google account.
•How to generate the tracking code and install it on your website.

Assumptions

We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have already set up a Google account for your business

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