All online searches and advertising is based on the words and phrases that people use to search for goods and services. So it follows that one of the first things you must do when starting to create an online presence is to create a list of keywords and keyphrases that you want to be found for on the internet. This will affect the content you create for your website, the categories and keywords you include on your Google Places page and the search terms you pay for on a pay-per-click advertising campaign.

This class includes a checklist that should take approximately 30 minutes to complete.

Skill Level: Beginner

This video lesson shows you:
•How to start out creating a keyword list and where to go for more ideas.
•How to find and use the Google AdWords keyword tool to create a keyword list.
•Where you will want to use the keywords that you have put together.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Understand how to perform searches in a search engine like Google
•Know how to use a text file or spreadsheet to collect your keyword searches for later use

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