You may choose to only put basic information about your business up on your website. That is perfectly okay, but if you want to interest and engage both your website visitors, your email subscribers and the search engines, you need to create quality, interesting content on a regular basis. This can be extremely intimidating for most small business people. But once you understand what people want to see when they visit your website and get some ideas on where to start, you can turn your knowledge and passion about your business into content that engages and educates all who read it.

This class includes a checklist that should take approximately 30 minutes to complete.

Skill Level: Beginner

This video lesson shows you:
•Smart ways to grab readers in the first few seconds that they look over the page.
•How to put the promise of the value of reading the article in the title.
•How many words comprise a good size for a web article.
•What is a good posting frequency for new articles.
•Ideas on the type of articles you can write.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Know how to add content to your website

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