When you begin the process of advertising on FaceBook, one of the first things you are going to want to do is use FaceBook’s own tools to find out how many FaceBook pages your advertisement will appear on. This is called “ad reach” and it is a very easy and informative way to estimate the cost of future ad campaigns.

This class includes a checklist that should take approximately 30 minutes to complete.

Skill Level: Beginner

This video lesson shows you:
•The different areas of the “Targeting” section in the Facebook ad setup and how they relate to finding your perfect customers.
•How the “Connections On Facebook” section changes your ads for higher clickthroughs and engagement.
•How you can set your ads to reach specific work and education groups.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have a business that you wish to advertise on Facebook
•Currently have a personal and business page on Facebook

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