Once you have claimed, verified and optimized your Google Places business page, you are ready to buy advertising traffic. Google has a simplified advertising program for Google Places business pages called AdWords Express that is based on the category that you listed your business in when you signed up for a Google account.

AdWords Express is specifically set up for Google Places businesses, but the traffic does not necessarily have to go to your Google Places page - it can also go to your website. It's also specifically meant for mobile advertising and simplified so you don't have to know much about pay-per-click advertising to be successful. This video will show you how to get started.

This class includes a checklist that should take approximately 5 minutes to complete.

Skill Level: Beginner

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