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Location marketing is one of the hottest topics currently on the internet. How engaged you are with local marketing services like Google Places, Yelp, Foursquare and others will help determine the success of your social media campaigns.

Subcategories

  • Google Places
    Google has created a webpage for every registered business they can find and they use that page in local searches in both the Google search engine and on Google Maps. These pages are called Google Places pages and you can learn a lot more about them in our video series.
  • Foursquare
    More than 40% of all mobile phone searches are for local businesses so understanding how foursquare works can help you drive more foot traffic to your business with very little cost or effort.
  • Daily Deals
    Groupon and other daily deal sites have been growing at a rapid pace. There are opportunities to be had with them, but a prudent businessperson should take the time to review all of the details of contracting with one of the sites before making a financial commitment.