Building an email marketing list is a key component of successful internet and social media marketing. Slapping up an email signup form and hoping people will signup, however, is going to be leaving money on the table. You need to think about your prospective customers wants and needs then use that to build an incentive that makes them want to sign up.

This class includes a checklist that should take approximately 1 hour to complete.

Skill Level: Beginner

This video lesson shows you:
•Examples of how other businesses are using incentives.
•Questions to ask to get into your prospective customers mindset.
•How exclusivity can make your email signup more successful.
•Why a bad incentive can be worse than no incentive at all.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have a business website and have or plan to have an email marketing list

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