A large, enthusiastic email subscriber list is the most valuable asset a business, any kind of business, can have. It’s a group of people who have told you that they want to hear more about what you have to offer. That’s not a license, however, to constantly pitch them or forget them and email lists don’t just magically happen. You have to think about what your customer wants and how you, as a small company, can give it to them.

This class includes a checklist that should take approximately 30 minutes to complete.

Skill Level: Beginner

This video lesson shows you:
•How to think about both the first incentive to sign up and the ongoing incentives to keep your readers from unsubscribing.
•Where to locate your email signup forms.
•How to think about your email message scheduling.
•Information about the CAN-SPAM Act and where to get more information on how to legally comply.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have a business website you plan to market through email

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