Once you have performed the basic search engine optimization, or SEO, on your website, it’s time to take a close look at your local SEO. Local websites are much more likely to be accessed via mobile devices so it is key to think about how it looks and performs on a mobile device. Local companies need to be found for a specific area - it doesn’t do much good to be found in a search by someone who is across the country or even across the state. Sites that review and rate local businesses need to part of your SEO plan.

This class includes a checklist that should take approximately 2 hours to complete.

Skill Level: Beginner

This video lesson shows you:
•How to make your website look its best and be most accessible to mobile device users.
•What information you need to include on your website for the search to determine your service area.
•How to cultivate links and citations on review sites for your industry.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have claimed and optimized your Google Places business page
•Have access to a mobile device or “smartphone”, such as an iPhone, iPad or Android phone to check what your site looks like on it

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