Many people promoting their business online do not have a clear understanding of how search engines can be an important part of their marketing success. This video offers a brief history of search engines and directories, their objectives in satisfying their users and why search engine optimization, also known as SEO, is such a complicated business.

This class includes a checklist that should take approximately 1 hour to complete.

Skill Level: Beginner

This video lesson shows you:
•When the major directories started and why they were not up to the task of presenting all the information on the rapidly growing internet of the mid-90s.
•How being the most successful aggregator of website information has made Google the most powerful business on the internet.
•Why Google does not tell anyone which information they use to rank results in their search engine.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Are familiar with doing Google searches

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