Search Engine Optimization, or SEO, is the art and science of structuring websites and the webpages within them to do well in the search engines. Since Google is around 60% of search engine traffic, most SEO focuses on what works best on Google but all of the information in this video will improve your ranking and position on all of the major search engines.

There is an entire industry devoted to SEO, but this video focuses only on those things agreed by most SEO experts believe to be the most important.

This class includes a checklist that should take approximately 2 hours to complete.

Skill Level: Beginner

This video lesson shows you:
•Use your keyword list to build your website structure.
•When you need to consider building a sitemap for your website.
•What are search engine friendly URLs and how to add them.
•Why fresh content matters and what NOT to add to your website.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have a business website or are in the process of building one

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