Pay-per-click, or PPC, advertising allows you to buy traffic for your website and in many cases specify that your advertisements are only seen be people in your service area. Because of this, it can be a great opportunity to generate new leads and customers while spending very little money. The flip side is that an unfocused and unmonitored PPC ad campaign can burn through money with little or no reward for your business.

This class includes a checklist that should take approximately 30 minutes to complete.

Skill Level: Beginner

This video lesson shows you:
•How to determine a budget based on visitor value or what you are willing to spend.
•Using your keyword list to view cost-per-click on the keywords you are considering.
•When to consider AdWords Express and other PPC ad services.
•What is the most important ingredient of click-through rates on PPC ads.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have a website or Google Places page to send your traffic to.
•Have a business credit card for ad payments

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