If you are considering online advertising for your business, you will need to determine the value to your business of a visitor to your website. This will give you your first important data to help you determine what you can spend per click on a pay per click campaign. Determining visitor value for some types of business is easy. Other businesses, such as restaurants, may find this harder to do.

This class includes a checklist that should take approximately 1 hour to complete.

Skill Level: Beginner

This video lesson shows you:
•What visitor value is and how to do the math to determine your own visitor value.
•What to do if you can’t prove your exact visitor value but still want to advertise.
•How discount codes and coupons can help you determine visitor value.

Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have a business website
•Know how to find you your current website traffic statistics

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