A landing page is the place where a visitor “lands” on your website but it is also a page built specifically to elicit an action from your website visitors.
Understanding what landing pages are and how to build them to get the action you desire, in most cases an email signup, is critical to being successful in online advertising.
This class includes a checklist that should take approximately 2 hours to complete.
Skill Level: Intermediate
This video lesson shows you:
•Examples of landing pages that work and don’t work.
•The two types of goals most website landing pages should have.
•Ideas for where to put signup boxes and eliminate distractions.
Assumptions
We assume you have and / or know how to do the following:
•Operate your computer and access the internet
•Find web addresses with a web browser
•Have a business website that you wish to promote through advertising
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