Welcome to Net101’s Classroom page. We would like to take a moment to explain the system we have set up to help you master internet and social media marketing for your business. First let's talk about how video classes are presented within each section and then the logic of our content structure.

Our information is structured in the format of Module > Section > Video Class. Each Module covers a broad area of information, such as Building a Website or Location Marketing and each Section narrows down to a more specific area, such as doing well on Twitter or building an email list.

Within a section, you will find 3 types of video classes. We usually start out with an “Understanding” video, an introduction to what is included in the section. We cover what a particular subject is, how it works, perhaps a little bit of history but most importantly, we outline the types of businesses that can take advantage of what is covered in this section and why you might be interested in it.

The next type of video class is “How To”. These videos are the nuts and bolts of getting ready to use and activate what is covered in each section. These videos cover such things as how to set up an account, how to track responses and which tools to use to get things done properly.

The third type of video class we call “Strategies”. Once you “Understand” what the subject is, why you would want to use it and “How To” set it up, it's time to get smart about making it a powerful tool in your marketing arsenal. Each “Strategies” video class assumes you are set up and ready to go and takes you through some of the best current ideas to get the most response from each area of online and social media marketing.

The logic of our video class structure works like this. The first 3 Modules are for “Conversion” - that is, the structures and systems you need to convert people into being interested in your products and services.

These 3 Modules are:
Your Website
   Creating a website that converts people into customers and gives you multiple marketing opportunities.
Building Traffic
   What’s a good website worth if nobody sees it? Here’s how to get the word out.
Email Marketing
   One of the primary goals of your website is to build a mailing list of those who want to hear from you. This is how to do it.

The Next 2 Modules are for “Conversation”. Once you have your “Conversion” system in place, you can feel confident that the “Conversations” that you start in social media can convert inquiries and friends into fans and customers.

These 2 modules are:
Social Media
   The most hyped idea today in marketing can work well for your business, but only if you focus on the 20% that produces the 80% that matters.
Location Marketing
   If your goal is new customers walking through your door, you will be very excited by all the opportunities in location-based marketing.

Make sure to check back often as we regularly add new video classes covering the latest internet technologies. They will appear in the “New” section on our navigation bar on the top of every page. We also announce new videos in emails that are sent to subscribers. Not seeing a video that addresses an issue you're having? Is there something new you would like to learn? Click through to our “Feedback & Requests” page and let us know. We will be happy to create a video class from your request.